Nate Wyeth
Senior Vice President of Strategy, Visit Bend
About Nate Wyeth
Nate Wyeth serves as Senior Vice President of Strategy at Visit Bend, where he leads strategic communications that position regenerative tourism as a powerful force for community good. With a career rooted in responsible travel, Nate has played a key role in launching impactful grant and strategic partnership programs, fostering a culture where everyone feels welcome, and helping earn recognition such as Visit Bend’s Leave No Trace Partner of the Year award alongside several marketing and advertising accolades. A passionate advocate for ensuring tourism contributes meaningfully to the lives of residents and the health of the destination, Nate is known for his data-inspired storytelling, collaborative leadership, and a talent for turning strategy into action (and snacks into fully formed ideas). Outside of work, you’ll find him on the trails with his wife Dani and their two golden retrievers, Ranger and Lemon.
About the Session
Marketing with Purpose: Storytelling for a Regenerative Destination
Regenerative tourism thrives on authentic connections, compelling stories, and genuine community impact. In this engaging session, Nate Wyeth, Senior Vice President of Strategy at Visit Bend, shares insights on harnessing purpose-driven marketing to foster positive visitor behaviors, inspire local pride, and position tourism as a lasting community benefit. Through practical examples and actionable strategies, attendees will learn how to leverage data-inspired storytelling to attract responsible visitors, strengthen community alignment, and communicate tourism's deeper value, striking a balance where everyone thrives because of tourism, not despite it.