Leslie Bruce

Leslie Bruce is a transformational leader who believes connecting people and cultures through travel is essential to building a better future.

With more than 20 years of experience driving sustainable growth across complex organizations, Leslie has built a reputation for seeing what others miss and helping people, organizations and communities move forward with clarity and courage.

As President & CEO of Banff & Lake Louise Tourism, she has spent over a decade navigating the pressures of record levels of visitation in Canada’s most popular national park and ecological integrity in a community that relies on tourism as its sole economic engine.  Leslie has navigated her role at the intersection of destination strategy, economic growth, environmental stewardship, community engagement and government relations. She has forged extraordinary collaboration across business, Indigenous peoples, governments, and interest groups that don't always agree. In the spirit of radical collaboration, she is fearless in the face of friction and is known for combining strategic insight with warmth, candour, and grounded humanity. Leslie inspires organizations and communities to confront difficult realities and move forward together.